UX/UI and Luxury Brand Alignment
As Lead Designer for nextCIGAR since 2018, I have spearheaded the strategic evolution of their e-commerce platform, balancing a high-end luxury aesthetic with continuous UX/UI iterations to ensure a seamless, trend-aligned customer journey.
UI UX, Graphics, Packaging Design
Project Overview
Client: nextCIGAR, Asia
Industry: Tobacco, e-Commerce
Role: Lead Designer
Lead Designer, nextCIGAR E-commerce Platform: Since 2018, I have been responsible for the strategic evolution of the e-commerce website's design, prioritising a smooth and seamless customer shopping journey while strictly maintaining the brand's luxury aesthetic. I continually drive platform updates, overseeing multiple layout iterations to ensure the site's UX/UI is always aligned with the latest luxury e-commerce trends and shifting consumer needs.
