Project Overview

Client: Venchi, Asia
Industry: Confectionery
Role: Graphic Designer / Illustrator

Venchi undertook a strategic initiative to significantly expand its Travel Retail presence in Hong Kong, Malaysia, and Singapore by launching an exclusive, high-end souvenir packaging line. The project's primary output was a set of custom packaging sleeves, each exquisitely illustrated with the unique skyline of one of the three target cities. The design was carefully executed to capture the local spirit, utilising a distinct colour palette for each city and finishing the artwork with striking golden accents to elevate the product's luxurious appeal for discerning travellers.