Chinese New Year Red Packet
I designed a bespoke set of red packets for Davidoff Cigars’ Asia market, translating the aesthetic of their "Year of" Limited Edition cigar packaging into a traditional Lunar New Year offering.
Branding, Packaging Design
Project Overview
Client: Davidoff of Geneva, Asia
Industry: Tobacco
Role: Senior Graphic Designer
Davidoff Cigars releases an annual "Year of" Limited Edition cigar as a celebration of the Lunar New Year, each released based on the characteristics of the Zodiac year. To accompany this celebration with the influence of Chinese traditions with red packet offerings, I designed a red packet based on the inspiration of the cigar box itself for the Asia market.
Davidoff Year of the Rat Limited Edition 2020
Davidoff Year of the Ox Limited Edition 2021
